Benefits of Instagram Marketing for Small Businesses


Over the years Instagram has become one of the most famous social media platforms. Something that has started out as a platform, for you to simply share photos that you have recently taken, is something much more than that now. Since its main focus is pictures and videos, a lot of businesses nowadays use them to present their products and purpose.

Instagram Phone

Social media marketing has proven to be an amazing way to advertise your business. All you have to do is create a profile where you can post your content. And that really does not take you tons of time and effort, but can take you from having zero followers to hundreds, thousands, and even a hundred thousand.

In today´s article, we would like to give you only a few benefits that Instagram can give you. So, if you are interested in this keep on reading.

Instagram Marketing

The first thing is pretty obvious, and that is brand awareness. This means, that if we take into the number of people that use Instagram regularly, and your content, it does raise your brand´s awareness. But this does take time and work. It is not an overnight process.

There is a possibility to buy followers, so you constantly have some kind of an audience. There is a large audience out there, but not everyone has to like what you are giving, and that is totally okay. But you have to get out there to get that group of people that you know will like it, and the size of the group does not matter.

Instagram Like

The second thing is sales. Recently people have come to Instagram in hopes of selling some products they have. This has proven to be a great way of sales. The reason for this makes sense, since you are able to present your product in the form of pictures and videos, and your customers can take a real look at your product, and even contact you if they have any questions. Another way to promote your business is also keeping in contact with your customers.

That means answering questions, getting their insight in the form of Instagram polls, and so much more.

But you can also gain insight into some statistics like who your followers are, what gender is more dominant amongst them, their interests, age, preferences, language, and so much more. This really helps you figure out a way you create your future content, and which audience to target.

People often find your website or your Instagram profile first and want to visit your other social media accounts.

Instagram Profile

Them finding all of your profiles at once really does show them that you are a professional, that is willing to work for their customers and brand. Instagram can even help you raise your website traffic and SEO.

This makes sense since a lot of people use social media daily, and for a great amount of time. Of course, at some point, they will pay a visit to your site. And the more media shares, on any platform, means the higher ranking of your site in search engines.

Social media is all about creating connections with other people. You can introduce people that stand behind your brand, and show them to the people who follow you. This creates a certain bond between you and your followers and also humanizes your brand. this will for sure increase your sales, and traffic.

Use your profile in the right way, showing how your product is used by real customers, show how it is made, how hard you are working to please your customers, and much more.

Another great thing that you can do to promote your business is collaborating with influencers. Influencers are people that make money off of Instagram and their job is to promote other businesses to their audience, to their followers.

This is a great way to promote your product and gain a certain following from the influencer. If people see their favorite influencer is using something, and are truly enjoying it, they will for sure take a closer look at it, or even buy it straight away.

Being original and fun is definitely a way to go. People go viral for some of the most basic things, and skyrocket their brand really high. Take time to create great content, and spend time trying to figure out how to be original. This always pays off.


These are only some of the things that you can benefit from Instagram. If you do not already have an account for your brand, this is the time to do it. The list of benefits can go on and on, but unfortunately, our article can not be that long.
We hope that you have found this article helpful and that we have intrigued you just a bit.

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