Keyword research is not about search volume, nor is it entirely about traffic. It is about choosing topics that your website visitors are searching for, serving their needs, and eventually turning them into potential customers. It is proven that 68% of all online activity starts with a query, which is why identifying the right keywords to include in your content is essential. Stick around, because we are going to take you through a process of doing thorough keyword research before you decide to write a blog rygar enterprise, as well as explain why keywords are essential for your content and how you can use them to increase both traffic and conversions.
1) Generate keyword ideas
Let us say that you are starting an eCommerce store where you will sell computers, parts, and accessories. You will obviously need product and category pages, but you will also want a blog to fuel your traffic. The first step is to generate keyword ideas, which you can do by starting with the broad topic ideas related to your online store, for example, computers, laptops, pc, and so on. Once you have typed in your suggested topic into the search engine, scroll all the way down to the bottom of the page where you will find more popular searches related to your topic. Now, the point of this is not to find as many random keywords as possible but to filter them down and group them by the search intent, which will be further explained in the next step.
2) Determine search intent
Now, how can you determine the search intent for a keyword phrase? For some of them, you can not from the keyword alone, but a good number of them can be found using keyword modifiers, which are basically add-ons to a base keyword. Some of them can be best, top, or the current year, meaning that your blog post’s headline should sound something like Best gaming laptops for 2023 or Top 10 headphones you should consider in 2023.
3) Focus on the business potential of the keyword
Since you are focusing on keyword research that drives revenue, you will have to think about the business potential of a keyword. An easy way to determine a keyword’s business value is to ask yourself a question: Can I plug my products and services in this blog post naturally? Or simply, would someone searching for this query be interested in purchasing my products or services? No one wants to read a blog post where they can tell it is an advertisement from the very first sentence, which is why you have to think about how to plug your product into the blog post smartly and elegantly, while still providing an answer to a question the potential customer searched for.
4) Analyze Google’s top 10 search results
As previously mentioned, the top-ranking pages in a search engine will give you information about things such as content format, as well as help you understand how demanding it is going to be to rank on Google for your target keyword. The first thing you want to analyze is the titles of the top-ranking pages. You can probably tell that all the top-ranking pages consist of blog posts that either answer the specific question, recommend the very best products, or consist of a step-by-step tutorial. Rather than completely reinventing the wheel and trying to rank with a product page, you will want to stick with the content format instead.
5) Make your keywords long-tail
Long tail keywords are essentially low-volume, highly specific, niche-focused search phrases with little to no competition among the search results. When searching with a long tail term, users always have a specific goal in mind and are extremely aware of their search intent. If you manage to answer a specific inquiry in your blog post, chances are you will generate not only more traffic but also engage customers of high value.
Conclusion
Even though doing a thorough keyword research before deciding to write a blog rygar enterprise might sound like a tedious task that will give you a headache, it is one of the most important steps in increasing the traffic on your blog posts, simultaneously generating it towards your business or an online store. Once you have found a topic that you want to target, make sure to go through the process of categorizing keywords by search intent, focusing on their business potential, and analyzing the top results, since it is the only way to ensure that the keywords you are targeting are serving your potential customers. Once you have an opportunity to showcase how your products and services will make their lives easier, it will be easier to guide your potential customers toward your end goal, which is a definition of successful traffic conversion.
