Are you ready to take your advertising efforts to the next level? Are you looking for innovative way to reach new customers? Digital marketing is the quickest and cheapest way to get your company’s name in front of millions of potential clients. If you’re yet to undergo a digital transformation, check out this fast-track digital marketing online course and learn to leverage the power of digital marketing channels. Before we dive into the types of digital marketing, let’s first understand what is digital marketing, what it comprises and how you can apply it to your business.
What is digital marketing?
Digital marketing is the act of promoting products or services by leveraging digital technologies such as search engine marketing, search engine optimisation, social media marketing, email marketing and more.
When you think about it, digital marketing is simply marketing. But here, you just use the internet to get your promotional message in front of your prospective consumers.
If you’re new to digital marketing, I’ll be honest, it might look a little overwhelming, but with the right guidance, you can definitely master these tactics.
Types of Digital Marketing
To successfully add digital marketing to your arsenal of strategies, you need to understand the different types of digital marketing so you can plan the best digital marketing strategy for your business. Hence, consider the following types of digital marketing and pick the ones that will work the best for your company and audience.
Without further ado, let’s dive into the types of digital marketing:
Every company today needs to have a website as it is the base of all the different types of digital marketing. While you deliberate on how you want your website to look, consider what you want your site to do as well. If your business offers service, you can add a scheduler that will allow customers to set up appointments with you when it is convenient for them. And they can schedule an appointment with you even when your office hours are over.
If you wish to sell products online, you can add your products or services to your website. This will allow your consumers to shop on your website at any point of the day. You can also add a contact link, this gives your consumers a channel to communicate with you and vice versa. While adding any media to your website, make sure they are of the highest quality, this will enhance your credibility in eyes of the consumer.
Email marketing is the best way to communicate with your clients as it gives them your promotional materials instantaneously and they can re-read your email as it will stay in their inbox for a long time. This is one of few types of digital marketing that helps you foster a relationship with a consumer, like no other channel.
Write emails that are quick and concise to ensure so that your consumers will read the entire thing instead of deleting it. Add a catchy header to increase the chances of your consumers opening and reading it. One of best ways to get your customers is by letting them know that they will receive special discounts for doing so. You can also offer prize or special discount to consumers who refer your business to a friend; provided the friend makes a purchase.
Social Media Marketing
Building presence on social media could be cheapest way to reach your potential consumers. This is one of the best types of digital marketing that allows you to connect with your customers more intimately.
You can start by setting up an account on the various social media platforms relevant to your company. Link these to your website and add addresses for these on your web page. Once you have set the accounts up, you can post about your products and services. Always remember, top quality pictures or videos is the best way to attract new consumers across all platforms. You can increase your following by regularly sharing relevant content and by hosting contests that will keep your audience interested in your profile.
Search Engine Optimization
Search engine optimization (SEO) is one of most essential types of digital marketing. SEO is an act of ranking your website for relevant searches on a search engine’s result page. It is an organic channel of digital marketing where you optimise your entire website to rank on the first page of a search engine.
If you sell shoes, you’ll want your website to rank for searches such as ‘best shoes online’ or ‘buy shoes online’. You’ll have to optimise your website for such keywords to show up on a search engine.
Search Engine Marketing
Search engine marketing refers to DM efforts that focus on increasing your website’s visibility on a search engine through paid efforts. The most common platform for search engine marketing is Google Ads. This platform allows you to buy digital real estate on Google based on the keywords you have bid for. Since search engine optimization generally takes around 6 months to 1 year to show any results, you can use this method to rank your website faster.
Content marketing is a great way to promote your product or services among your consumers. It is a more indirect way of digital marketing. Here, you share content that your consumers normally look for along the lines of your business.
The primary goal of the content marketing is to ensure your consumers interact with your content by liking, sharing and commenting on it. Share valuable and high-quality content to build your credibility in the market and to ensure trust among your customers.
Influencer marketing goes in line with social media. Research influencers that have large following on various platforms and also contact them. Look specifically for the ones that specialize in what you sell. Talk with couple of influencers to see what they will charge you to promote company. If you can work with the one, they will post or film videos for their pages using your products or talk favourably about your services. Once they share your information with their followers, those consumers will seek you out to get what their influencer was speaking about.
If you are a expert in your industry, you can set up a blog to discuss what you know. While you can do this on separate platform, it would be best to add this to your website so that your current customers can read it and those who are seeking it out can also take a look at what your company has to offer. Invite colleagues to put together valuable content to post as well to give your followers an original insight. Ensure you proofread your content before you upload it. You can also offer to be guest on another blog portal to gain more clients.
Affiliate marketing is like hiring a sales force to reduce your marketing efforts. In affiliate marketing, you only pay the affiliate marketers a commission. Here you determine the rate of commission and pay for the conversions. You can start by researching on blog portals that write content in line with your business. Contact the relevant portals and you can request them for a mention of your business in exchange for a fair price.
This medium is quite trendy at the moment. A podcast lets listener tune in to a show on a subject they are interested in while they are in the car, cooking at home, or even at work. If you have a studio that can let you record one of these, you should definitely consider putting one together. Like blog post, you can speak about what you know considering the type of business you are in. Make sure that your content is informative but energetic enough to keep your listeners interested. Also, ensure to mention your website and social media pages if they need more information.
I hope this blog ends your search for types of digital marketing. You don’t necessarily have to start by applying all these types of digital marketing to your business. You can pick the ones you think can draw traffic to your business. If you have any questions, please feel free to drop a comment below.
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