Organic SEO traffic drives 51% of all web traffic, and 40% of your revenue. That’s why a lot of sites are constantly aiming to generate more search traffic.
Rank the first page on a particular keyword and you’ll see your organic traffic increase, rank on the top 3 positions on search engine results and you’ll see your traffic jump.
But failing to rank on page one will be a missed opportunity for your bottom line.
So, there’s no doubt about it- boosting your site’s SEO traffic is the holy grail of search traffic.
What is SEO?
Now, before we move on, let’s first define what SEO is, first and foremost. In a nutshell, it’s also known as search engine optimization. It’s also the process of getting organic or free traffic on search engines.
What is organic search traffic?
Organic traffic is the traffic that your site gets through a keyword search in Google, or from other search engines. Let’s say, you go to a search engine like Google and do a search. The search engine will provide you with a list of results that’s relevant to the keywords that you’ve entered.
Now that we’ve defined what organic search traffic is, and why it is so important in the first place, we’ll be looking into some ways on how you can increase it.
1. Start blogging
So you know that businesses that publish blog posts are 13x more likely going to achieve a more positive ROI? Apart from that, businesses that run a blog are likely to have 434% more indexed pages.
These indexed pages are important factors to your SEO as your content crawls on the search engine results page. Blogging also helps search engines better recognize your site as an information pool for other users.
In fact, according to data by Hubspot, 53% of online marketersconsider blogging as their highest priority. It also says that blogging helps brands boost their ROI.
The thing is, blogs allow you to utilize more keywords, improve your site’s readability, and attracts and engages your visitors. Furthermore, you can also integrate links in your blog posts and images.
If you gain a loyal, steady following, over time, you’ll be able to generate more traffic to your site.
Moreover, placing updated content on your site is a great way to improve your dwell time. All of these enhances the organic search ranking of your business.
Backlinks are links that point to your site from other sites. Earning backlinks is one of the top three ranking factors of Google. It’s also the number one bottleneck for most site owners.
Moreover, a lot of people these days think that this is no longer important. But this couldn’t be farther from the truth.
So, how many backlinks do you need to have in your target pages? Well, that mostly depends on your competition. How many links do they have on those pages, and how many of those links are considered high-quality.
Generally, you’ll be needing more links on your target pages if you’re going for more informational, service-related keywords.
The e-commerce industry will be a lot easier because only a few websites will naturally link to category pages.
3. High-quality content
Content that’s useful, relevant, and engaging will likely hold your audience’s attention.
Creating fresh, and high-quality content not only attracts visitors, but it actually entices them to return to your site.
In this way, visitors will keep on coming back to your site, which eventually allows you to get more traffic.
4. Keyword research
The thing is, even the strongest keyword strategy out there still has gaps in it. That’s only normal. New keywords emerge all the time, and placing new product features provides you with more keyword opportunities.
But don’t just settle for a keyword strategy that’s gapped-filled. Having a missed keyword opportunity that provides your competitors with an upper hand.
The important thing here is to identify what these opportunities are, and build them into a keyword strategy that will help boost your search traffic and brand visibility.
5. URL structure
Although search engines like Bing and Google could process longer URLs, it’s actually shorter URLs that tend to perform well on search.
In general, URLs that contain less than 100 characters is great, but one that contains 50-60 characters is even better.
6. User experience
Google, like just any search engine, will want to show the best results for a user’s query. Now the thing is, if they provide users with low-quality, irrelevant results, then chances are, users won’t probably use them again.
Fortunately, there are SEO techniques that will help you improve your site’s user experience, and will give your existing content a boost on search engines as well.
For instance, you need to create posts that are easy to read by using shorter paragraphs, using bullet points, white spaces, images, and subheadings. You also need to improve on your site navigation, analyze its current page designs, and amp up your speed or page loading times.
7. Mobile-friendly site
As more and more people rely on smartphones to look up information online, it’s important, more than ever, to have a mobile-friendly site.
You can consider working with a developer that has experience in creating mobile-friendly sites. You can also run your site along the Mobile-Friendly Testing Tool of Google to know whether your site is mobile-friendly or not.
Over to You
Keep in mind that ranking your site organically on search engines will demand your time and attention. Also, there isn’t a one-size-fits-all solution to boosting your site’s organic traffic. You can work with a reputable seo company India company to help you scale your efforts.
With every market vertical, and every site within that vertical, you need to find your own approach when it comes to organic traffic growth.
Plus, don’t scale back your efforts as soon as your site’s traffic begins to grow, consistent refinement and iteration are just some of the ways to rise above your competitors on SERPs.
Experimenting with these seven tactics will help you find the right recipe that nourishes your site growth, and consistent, steady traffic.