Social media marketing is key to success of any business. When you build a website for your business, the first step is to ensure that your content is optimized for search engines with the help of professionals like an Austin SEO firm. Once your site is ready, you should use the following social media platforms to bring traffic to your site.
Every business should have an Instagram account, as high-quality photos can engage customers more effectively than an ad that is primarily composed of text. If you have an Instagram business account, you can check their “Insights” section to study how many people saw your posts. You will see what percentage of those people liked or commented on your posts. Instagram Insights will also show you the best days and times to create posts. You can pay to promote posts and expand your audience.
The best way to drive traffic to your Instagram ads is to network with popular users on the site (also called influencers). Find other business pages and popular Instagram accounts that are similar to your own, and make contact with as many as possible. They may agree to promote your business on their pages, especially if you post about them on your Instagram feed as well.
Advertising on Facebook is advantageous because it allows you to reach a specific audience. A Facebook user can add a great deal of information about themselves to their profile, like their relationship status, hobbies, career, age and location. When you start Facebook ad campaign, you can select your audience based on any of those criteria. You do not have to start with very costly campaign. You can purchase a short-term ad for only a few dollars. This allows you to conduct some market research on what customers are interested in your business. Agencies like MOTOZA can help you create more successful campaigns on Facebook and LinkedIn.
Linkedin is the best social media platforms. As a professional, you probably have a personal LinkedIn profile that you use to network with others in your field. You can leverage your connections to find the new marketing ideas. However, it takes a great deal of time to determine which of your connections you should contact and then reach out to each of them. Joining LinkedIn groups can allow you to use your time more effectively. No matter what type of the business you own or how narrow your specialty, you can find LinkedIn groups with a similar focus.
When you join a LinkedIn group, build a relationship with other members before you market your business. Your goal is to show them that connecting with you is mutually beneficial.