So you have your SaaS Marketing business up and running, secured your funding, and chosen your market and product fit. You are in the scaling stage.
But the thing is, there is no easy way to scale a SaaS business. Not to mention that the term “overnight success” is merely a myth.
Remember that just like growing any business, it takes a lot of time, patience, and dedication to achieve your goals.
What is Saas Marketing?
To put it simply, SaaS means Software as a Service. Therefore, it includes different strategies you utilize to sell your software and service.
Most Saas companies work on a business model that is subscription-based. And to gain revenue, you need to deliver value to your customers. Otherwise, you will experience a high churn and you will be struggling to remain profitable.
With that in mind, let’s dig right into the top tips on how to scale your SaaS business faster.
Offer limited choices
Giving your customers too many choices will confuse them, and it will result in them abandoning their subscription. That’s why you need to keep your plans limited to 2 or 3 variants to avoid confusing your prospective clients.
Ensure that you also clearly display the features that are offered in various plans and their respective prices. That way, you can help people come up with the best decision that is specifically tailored to their needs.
Offer free trial
Even if you think that your products are far better than your competitors, you have to still let your prospects try it.
Offering a free trial of your product is an excellent way to generate leads in your business. As a software company, that is your advantage over more conventional companies that are selling physical products.
When you offer a “free” trial of your product that helps solve the pain points of your target market, you are lowering the barrier of entry. It is your best shot to let your prospects spend more money on your service.
Similarly, you can also offer a paid trial. Take Ahrefs for instance. It offers its prospects a $7 trial that would run for seven days.
Create good deals
One of the most tried and tested strategies in SaaS marketing is to create excellent deals for your prospects to incentivize them. Not to mention that this is a viable way to encourage them to pick a more extended plan.
So many SaaS companies out there use this strategy and give customers discounts for longer plans. The key to convincing them is to highlight and show how much they will be able to save should they opt for an annual plan or a two-year plan.
Provide customer service
This is probably one of the most important SaaS strategies out there.
An excellent way to provide stellar customer service is making it as personalized as possible. For instance, you can send your prospects a personalized email as soon as they finished the sign-up process.
You can also give them a live chat option to help solve most of your customer queries. Doing so will help them navigate your site better, as well as come across answers for queries that they might have.
Create a social media presence
If your SaaS company is not yet on social media, then you are missing out on a lot of opportunities.
As of 2019, there are approximately 2 billion daily active users on Facebook and approximately 630 million users on LinkedIn.
But of course, you should not limit your presence on Facebook and LinkedIn alone. It all comes down to analyzing where your target audience is.
It is high time to engage with your prospects and figure out what particular platform they are most active on.
Just keep in mind that maintaining an active presence on social media is not the only thing that you need to focus on. You also have to post engaging and informative content on a consistent basis. You can also use targeted ads to reach more people.
Consider customer reviews
Clients can help leverage your SaaS marketing strategy and campaigns. According to a study by Statista, customer reviews influence a user’s decision to purchase a particular product or service.
In fact, in 2018, the trust ratings have grown to 19 percent, as compared to 8 percent in 2015.
So, encourage your satisfied customers to leave online reviews on your SaaS product. You can then show your customer testimonial on your site for visitors to see. Social proof is important.
Moreover, you can even get your product listed on sites like TrustReviews, GetApp, and the likes to encourage more customer reviews.
Growing a strong SaaS business requires a lot of faith in your product, excellent flexibility, and great market positioning. So, leverage these Saas marketing strategies mentioned above, and work with a reputable Saas Marketing Agency to boost your leads and customer acquisition in the long run.