Online stores have a lot of potential and a market that is open to new startups. But with growth opportunities that let anyone start a business within a day, the competition is also growing rapidly. Therefore, without a proper eCommerce strategy, it is very difficult to survive in the market of online business.
And as good as your strategy would be, you always need to make Google a part of it. Because no matter how smart your ideas of converting your website visitors are, if you do not have a smart Google strategy, you will not have big enough traffic to your website and will not be able to grow sales because people will simply be unable to find you on the internet.
To help you deal with the conversion of leads, you can try and use Shopify Ads with the best ROI from Cleverecommerce. Or, if you want even more tips for raising the profits of your eCommerce business, make sure you check out these tips about Google Shopping Ads that we are about to share with you.
Tips about Google Shopping Ads
Tip #1: Get Your Descriptions Right
If you really want product to sell, you need to make sure that the descriptions are right. In order to perform this action, you could start a keywords search that would also include the most popular searched phrases. Also, always keep one eye on what your competitors are doing to sell their products – what keyword and SEO strategies do they use?
You might say that you want to be better than your competitors and do not want to copy anyone else, but the truth is that it is almost impossible to invent something new and unseen in the market of eCommerce. Therefore the most clever idea is to see what your biggest rivals are up to with their strategy, analyze it, and do the same thing for your business, only do it ten times better.
So after you checked what keywords are used by your competitors and did the overall keywords and phrase research, it is time to target your potential customers. Try to target only those that know they want to buy the product that they are looking for. Negative keywords might help with this situation.
Tip #2: Be Better Than Your Competitors
Google Shopping can significantly increase your online store sales if it is done properly. Although you will have to accept the fact that there is always competition on Google Shopping and using this tool will not necessarily make you a millionaire in one night. Therefore you will need to come up with a smart strategy to outstand your competition.
To come up with strategy that works for your business, always think about your target audience and try to imagine that yourself in their situation. Always analyze what kind of advertisements your competitors are using on Google Shopping and try to imagine which one would you click if you were the potential buyer. This will help you understand what you need to do in order to create a more effective ad than your competitor’s.
A good Google Shopping ad consists of both a good image and a clever copy, so you need to really work on both of them in order to outshine your competitors. So go ahead, set your goals, decide if you want to gain more different purchases or get loyal clients, select the best tools like Google Keyword Planner, and always have a keyword strategy.
Tip #3: Create a Title That Really Works
If you have a goal of creating an ad that will be effective and bring in some actual money, you need to make sure that the title of your ad clearly represents whatever it is that you wanted to sell. Avoid being mysterious and provocative; try to go straight to a specific point and mention the product itself, so that is very clear what you want to sell.
If there is the smallest amount of doubt created by your ad, your potential customer will surely see some other ads next to yours. And if the other ads are way clearer and straighter, it is very likely that you will lose a potential customer because he will click on your competitor’s ad.