Brand marketing is something that keeps many business owners awake at night, and proprietors of moving companies are no different.
And rightly so.
The whole point of starting your own business was to – probably in addition to helping make a difference in the local community through superior service – create as profitable a business as possible; the aim of every business owner really.
How to achieve Marketing Strategy?
Now, to achieve that, you’ll need to have a solid marketing strategy in place which should not only pay for itself, but also translate on the bottom line by netting you more customers.
We want to assume this is a task that you spent enough time on when drafting your business plan. But if you didn’t, you can always make amends now that you’ve had a taste of what running a business in the moving industry is like.
Besides, a business plan is not (neither should it be) set in stone. It should be subject to revamping every once in a while based on the needs and trends of the day.
Indeed, when it comes to brand marketing strategies for moving companies, not only have the changing times meant you should be paying more priority to digital avenues of marketing as opposed to traditional, but also those same digital avenues need rethinking in order to reflect shifts in the market.
For example, if your moving company primarily targets the college crowd, shifts in social media adoption and usage means you should focus more on platforms like Instagram where younger crowds (Gen Z) are likely to be hanging out on as opposed to Facebook, the once infallible network that was a must for every business just a few years ago.
So then, what are the brand marketing strategies moving companies need to be prioritizing in 2021?
Below, we look at 4 must-do’s.
Reputation Management on Top Review Sites
For decades, word-of-mouth was the best marketing strategy for moving companies. While this is not to say it is no longer effective, it’s good to move with the times and adopting its digital equivalent (online customer reviews) can help you do that.
People are increasingly relying on online reviews to choose their ideal mover, which means you significantly increase your chances of drawing in more customers if a). you boast a high number of reviews and b). the majority of those reviews are positive.
While there’s nothing wrong with sharing customer feedback on your website, the info holds more water when it’s on dedicated and more solid review websites like Yelp, Angie’s List, and even Google.
Leverage Google My Business
With most customer searches for moving companies being conducted on search engines, it automatically follows that the more visible you are on search engines, the more likely you’re to gain customers.
If you provide local moving services, one way to make sure you’re visible to the local pool of potential customers is to make use of Google My Business.
Take your time to create a profile such that when people in your area search for movers, you have a high chance of appearing on the search results.
SEO Still a Must
Search engine optimization (SEO) has been all the rage since the 2010s. That’s not likely to change anytime soon as long as people rely on search engines to look up products and services.
That said, continue to invest in this key area in 2021 because the whole point of SEO is to reach more people online and increase brand awareness.
Also worth noting is that SEO has morphed from just a tool to help you rank high on search engine results pages (SERPs) to one that encompasses a plethora of aspects which you need to get right – which all starts with having a winning website.
Paid Ads Can Boost You
As with SEO, paid ads these days also don’t involve only pay-per-click (PPC) advertising.
PPC is still very much at the heart of it, but also, you want to look at other avenues like paid ads on social media platforms – be it Facebook, Instagram, Twitter, LinkedIn or wherever else your moving company has a social footprint.
In other words, combine PPC and paid social media ads to give your marketing a needed turbo boost.
The best thing about paid ads is that while they might involve setting aside a sizable amount of money each year, their impact is instant. Unlike other marketing campaigns that might take weeks or months to produce results, you’ll feel the effect of paid ads immediately.
Just make sure to get it right so that you don’t end up wasting money but rather, making that marketing spend work in your favor.
To your success!