At present day, social media is an imperative part of the lives of people. Most of the people all around the world are using social media to express themselves. People share their ideas, thoughts, opinions, life moments, reviews on social media.
There are various social media platforms such as Facebook, Instagram, Twitter, etc. All social media platforms work differently but their motto is the same, to connect people to each other and the world. Different people use different social media platforms which scatters your users and audiences amongst many platforms. The solution to this can be social media aggregation.
Know about social media aggregation
Social media aggregation is the process of fetching content from various social media platforms and collecting them at one location. Content can be fetched through hashtags, account handles, tags, and mentions. Social media aggregation is basically performed with social media aggregator tools such as Taggbox. Every tool provides a different set of features but their main motive is the same.
You can use this aggregated content for all your marketing touchpoints and leverage user-generated content for your brand. You can embed it on your website, display on digital signages and create social walls as well.
How can social media aggregation be useful?
Social media aggregation can be useful in many ways such as:
- Provides your brand with content for marketing
Social media aggregation’s primary motive is to collect content. It aggregates all the content from various social platforms for your brand’s marketing. You can choose relevant content and use them for all your marketing touchpoints such as offline marketing, social ads, social walls or website enhancements. As it generates the content through account handles, hashtags, mentions and tags you get all the content that is related to your brand.
Also Read more: Nailing Social Media and Influencer Marketing 101
- Makes your content more accessible
Isn’t it easier if whatever you need is at one location and you just have to access it from that location? Once social media aggregation is done, all the content from all social media platforms is available at one location and you can access all of it at once. It makes your content more easy to access and find if you need to. All you have to do is open the social media aggregator tool. If this would not have been the case, you would have to individually access all your content from all social media platforms.
- You can know your users and their opinions
Knowing and understanding your users is an essential part of a brand, it can help you with various aspects of your marketing and growing as a brand. When you collect all the content posted by the user that is related to your brand, you can analyze how the people are reacting to it and using it. You can understand their views on the products and services and how they are perceiving the brand image. You can make any changes required accordingly and also improve your user relationships.
- Make your content more dynamic and vibrant
The content aggregated comes from all parts of the world displaying various personalities of humans, different cultures, different locations, and different approaches to the products and services. This makes your content unbelievably dynamic and the various backgrounds and approaches make your content vibrant. The branded images and videos are usually shot with dull backgrounds whereas all this user-generated content will be in real-life backgrounds providing products a better approach.
- Display your products and services in action
If you display the user-generated content, you can proudly showcase the product in action through happy consumers that will help you gain more customers and boost sales. When people look at products in action in real-life scenarios, they can judge beforehand if that product is suitable for their use or not. It helps with the problem of lack of touch for online platforms. You can showcase your products in a more relatable way for your users.
- Generates social proof
All the content gathered is social proof that says how much people love your brand that they decide to post about it on their social media platforms. When people look at other users posting about a brand, they can rely on and trust the brand more easily.
Also Read: Social proof in e-commerce: the trust factor for online shops
We can easily conclude that social media aggregation can help you level up your marketing game and take your brand to new heights. Social media aggregation assists you in prioritizing your users and gaining more users. If one step can help you with all your marketing touchpoints as well as improving your brand-user relationships, it is a no brainer. You definitely need to incorporate social media aggregation in your marketing tactics.
You don’t have to worry about any hard work, it requires only minimal efforts and investment to get it working. You can easily manage it by taking out a little time every day or every week.
You’ve got so many reasons to go ahead with social media aggregation for your business and I don’t think any of these might not be useful. So go ahead and start working towards a better social media marketing strategy now!