Creating instagram stories: It might be high time to get on the wagon and start running Instagram Story Ads to boost up customer engagement and revenue. Instagram Story Ads are a unique way of improving brand awareness, improving sales, and getting more followers on Instagram.
Instagram Story Ads is a recent feature and companies have just started to realize its potential. So, you would not be getting too much competition if you start uploading Instagram Story Ads right now. However, there is a correct way of creating Instagram Story Ads to attract the customer and to tempt them enough to swipe up.
Before we delve into the intricacies of creating a successful Instagram Story Ad, let’s understand why this feature is taking the digital marketing world by storm.
Quality of the Image or Video:
Instagram Story Ads go by quickly, which is why it is important to catch the customer’s attention right away. One of the surest ways to do that is to use a high-quality photo or video in the ad. If you are opting for a still image, make sure that the photo is bright, attractive, and displays the brand’s motto or message with clarity. The photo must promote the brand identity, brand message, and brand aim before going to the next template. Although you can download videos and put it as your story, there will be a copyright issue. One of the best ways of creating a perfect Instagram Story Ad video is to use a video maker like InVideo. This will allow you to keep true to the aspects while creating a high-quality video at the same time. And for initial struggle you’re trying to build up your profile on Instagram, you can also download Instagram stories and videos online, then upload as your own but remember you should be using only in your initial days and make sure there is no watermark or logo in the video. In simple words, it should be general but relevant to your business or account.
The Impact of Instagram Story Ads on the Digital Marketing World
Did you know that about 400 million people use and view ‘Instagram Stories’ feature every day?
Furthermore, 1/3rd of the most viewed stories are uploaded by businesses and brands from all over the world. Instagram stories are an exceptional way of engaging with the target audience. For example, Ralph Lauren, the well-known fashion brand, was able to increase its sales by 18 percent by targeting the millennial with Instagram Story Ads. Not only did this step increase their sales, but the Generation Z audience also started viewing the brand’s product pages more, increasing the views by 41 percent.
Here are some ways in which you can create engaging Instagram Story Ads that will tempt your target audience to swipe up and explore more.
Storyboard = Structure:
Creating a storyboard for your Instagram Story Ads will provide you with a structure. Start preparing the storyboard ahead of time so that you can include little details that convey your brand message to the customers. Make sure that there is a clear beginning, middle, and end to your Instagram Story Ads with this strategy are more likely to keep the viewers engaged till the end. If the viewers see each of your stories, you will see a significant drop in the Instagram analytics exit rates.
Short and Simple:
Short, simple, and sweet – that should be your motto when creating the copy for your Instagram ad. Normal Instagram stories and Instagram ads have one difference – there is a sponsored logo on top of Instagram story ads. So, as soon as the viewer spots the “sponsored” logo, they will know it’s an ad and not a normal story from their family or friends. The likest scenario in such cases is to tap away or swipe away from the story. If you want to make sure that the ad you create tempts the viewer to swipe up, keep the message short and out of the box to catch the viewer’s attention.
Get the Story Ad Aspects Right:
The length of a photo ad on Instagram is 5 seconds while a video can continue for 15 seconds. These ads self-destruct in 24 hours, so it’s best to grasp the viewer’s attention within this timeframe and relay the message as strongly as possible. If you are using a video, then try not to use any text in it. The video must be self-explanatory. Using a top-rated ad maker like InVideo is one of the simplest ways of making an Instagram Story Ad, being the top-rated ad maker within the right aspects.
Add the Logo:
This sounds like a basic tip, right? But more often than not, brands forget to add this one simple thing to their stories. No matter how gorgeous the photos or videos are, adding this one simple detail can improve brand awareness and retention in customers.
Including the brand logo in Instagram Story Ads is essential. These stories are not only seen by the brand’s Instagram followers but also by the target audience, who might be unaware of it.
They might have never heard of or seen the brand or the products before. This is where the brand logo comes in. In one simple stroke, the brand logo makes the consumer aware of the brand and helps them remember it.
Release Content that Target Consumers will Relate to:
Do you know what kind of content your audience wants to see?
If you do, then you have cracked the most important part of the puzzle. Knowing the kind of content the audience wants to see comes in handy and pays off in the long run by increasing engagement ad views.
One of the surest ways of getting to know the kind of content that performs best is to use Instagram analytics. Once you have an idea of the content that clicks with the audience, you can create posts in accordance with the insights.
Instagram Stories Ads is a great way of connecting and engaging with existing and potential customers. This is one of the few social media formats that engage the consumers and also comes equipped with Facebook analytics. So, what are you waiting for? Start creating now.equipped with Facebook analytics as well. So, what are you waiting for? Start creating now.
More: Benefits of Using Instagram Live to Market Your Business