A logo maker can make a positive impact on how your customers perceive your brand. It is the face of your company which reflects your brand mission and values to the potential prospects. But the question is, how do you create a design which reflects your brand?
Don’t fret! Here is a little guide on all you need to know about design. From defining your brand identity to the factors which makes a great design, here are a few ways which can make your design great.
8 Steps to Create a Killer Company Logo
Understanding your need to create a logo.
Think of your business as yourself in an interview. You need to make an impression on the interviewers so they can hire you. Similar is the case when you are doing business. You are the business, your design is the face of your business, and the interviewers are the audience who you need to impress and engage with your brand.
Your logo can make a huge impression on your audience and deliver information about your brand. This is one of the reasons why brands often hire third part logo design services to create designs which can engage the audience.
Read more: How much does Google know about you?
Define your brand identity
Your logo can communicate your brand’s personality with the audience. But to do that, you need to understand your brand identity. Define your business and the ways it can help your audience for starters. Move to understand what makes it different from all others in the industry.
Check your competition
You need ideas for your design. What is better than borrowing the concept from your competitor? You don’t want it to be the same, but you need it to be better to add to your competition. Pin down ideas and ask for feedback to make a great design. Be sure that your design can set you apart from the competition.
Choose your style
Once you have a clear idea of your stand for, it is time to translate it all in the design. It may be overwhelming to design, but you need to take it one step at a time to make it right. Think of classic and simple designs with two colours telling your audience that you are reliable and down to earth. Go retro to evoke feeling using aesthetic images and colours.
Pay attention to colours
Colours play an essential role in defining the meaning of the brand. The psychology behind colours is complex as it is attached to certain emotions and ideas. Experiment with colours and create an out of the box design to attract the audience. It can speak volumes about your brand and communicate your message with the audience.
- Choose the right fonts
You want to choose a style that compliments your brand. There are four essential looks you can choose to give your design a unique look. When combined with colours, the fonts can be a powerful element of design. Reflect the nature of the brand through the different elements of design.
Communicate your ideas with the designer
Easy communication is the key to achieving great design. Whether working with designing services or have hired a freelance designer, you must be able to communicate your ideas with them. Provide with feedback and details of what you require so they can understand and deliver according to your preferences.
Integrate your design to your brand
Now that you have understood how to create a logo design, it is time to use it to represent your company. Your design is the foundation of all your branding materials—business cards, packaging designs or web designs; you need design to represent your brand. Choose the right colours, shapes and fonts to make your design perfect.