With emerging technologies, digitalization is reshaping the world. Employees no longer have to travel to another country to attend a seminar as video-conferencing tools offer real-time communication. Similarly, instead of hiring customer service representatives, companies are using chatbots for customer support. In addition to streamlining processes, these technologies and software can significantly increase productivity levels. So, why not automate business automation?
Usually, people believe automation is all about giant corporations replacing humans with robots – it is not true. Automation involves using savvy software and applications to quickly save time and complete tasks with little room for mistakes. If you use HootSuite, GSuite, or other management software, you are already tapping into the power of automation. From analyzing marketing campaigns, managing inventory, to dealing with customers – software can automate every business automation.
In addition to taking over repetitive tasks, it introduces smart workflows, giving more time to focus on crucial business matters. Before making hefty investments, identify the areas and departments that can yield the highest returns for your company. Are you having second thoughts about it? Here we are unfolding five ways how software helps in automation.
1. BETTER INVENTORY MANAGEMENT
As you expand across more sales channels and order volume increases, companies find it challenging to manage inventory. After all, manually counting and adjusting stock is next to impossible with fluctuating demand and supply. Alongside increasing human errors, it can become a substantial barrier for business automation growth. Here, you can leverage inventory management software to automate the entire process. You only have to enter products in the system, order supplies, and software will manage everything else.
It will synchronize orders across all online marketplaces and eCommerce platforms while adjusting the stock levels accordingly. Most importantly, it will inform managers about all potential stock-outs beforehand. That is to avoid order cancellations due to stock unavailability. You can also run regular reports across all inventory areas – underselling items, bulk stock movements, etc. to apprehend business performance.
2. STREAMLINES CUSTOMER SUPPORT
The growth in online shopping is encouraging brands to augment their customer support channels. Although customer representatives provide online assistance on websites and social media, they are not available 24/7. And since the digital market is open round the clock, customers want instant responses to their queries. Instead of hiring representatives for the night shift, use artificial intelligence and chatbots to automate customer support.
Unsurprisingly, bots can give instant responses without any coffee breaks, encouraging impulse buying. You can automate the most common questions that customers ask on the webpage – shipping charges, delivery time, and product availability. These are repetitive tasks and can benefit from the addition of automation. In turn, your support team can help customers with complicated queries, translating to higher retention and satisfaction.
3. GATHERS DATA FOR MARKETING CAMPAIGNS
Today, the internet is bursting with information and data. Social media polls, surveys, and customer feedback give rich insights, unfolding consumer’s purchase patterns. Unfortunately, all this data is untraceable if you try to tally and record it manually. Only tech-savvy applications and free electronic signature software allow businesses to automate processes and gather data in real-time.
You can make your business automation profile on Google Analytics or other marketing software to track data. The number of website visits, clicks, bounce rates, and return on a marketing campaign will give every insight. Thus, you can track consumer behavior and what steps they take before making the final purchase. Moreover, identify your weak points and fix all those errors that are driving away traffic from your website.
4. INCREASES PRODUCTIVITY
One of the fundamental objectives of every company is to ensure maximum productivity levels. The emerging software promotes automation that can significantly increase efficiency. Whether bookkeeping, replying to visitors, or shortlisting candidates – automation will hold the bag for all repetitive tasks. Similarly, job scheduling software can increase batch throughput by automating the production process.
In addition to boosting productivity, employees can look into front-loaded processes that need technical skills. Moreover, automation supports collaboration. All your employees from different branches can work together on assignments by leveraging project managing tools.
5. PROMOTES PERSONALIZATION
In the 21st century, people don’t mind sharing information online, but they expect brands to treat them as individuals in return. Thus, instead of targeting entire segments, you have to bring personalization to the marketing campaigns through automation. Firstly, use credible software to automate your email marketing strategy. It will auto-reply to customers instantly, increasing the chances of conversions.
At the same time, it uses the visitor’s ‘first name’ in the email replies to establish a connection with target audiences. Likewise, machine learning software can send gentle reminders. For instance, if a lead left the website after adding products to the cart, the software will send an email. Such as, ‘comeback to check out’ or ‘Goodies are waiting in your cart.’ In addition to increasing sales, it reduces pressure from your marketing staff, giving them time to generate stellar content.
Nowadays, digital tools and software programs are automating business operations. It reduces pressure and burden on employees while letting owners track and optimize every process. Similarly, automation eliminates the chances of human errors and promises transparency. You can keep tabs on customer retention rates, inventory levels, and underperforming marketing campaigns because digital tools record everything. Alongside improving business efficiency, automation would offer a slow and steady path to success.