Google page experience is a group of data points that gauge how efficiently a site’s users interact with the pages. The better a website scores, the higher they can potentially rank on the google search results pages for the services and products relevant to their business. The worse the website scores, the lower they may rank on the Google search results. This update aims to ensure that websites that rank at the top are not creating experiences that the users do not like. The best description of this update is that the most user-friendly sites will rank above the sites that are not user-friendly. This is a great change in search engine optimization.
Current Google Page Experience
The google page experience as a ranking aspect is in use today, and it is one of the factors that influence how high a brand ranks on the Google search results. At the moment, digital marketing companies highlight the following to be some of the ranking factors that are in place now:
· Safe browsing – Does the site have issues with security such as deceptive pages, harmful downloads, and unsafe malware. If not, a company should invest in security tools to ensure the site is safe.
· Mobile friendly – Can the website be easily viewed across laptops, desktops, mobile devices, and tablets?
· No intrusive interstitials – These are web pages that are displayed before or after the expected page. Most of the time, they display advertisements or confirm the user’s age before displaying age-restricted material.
· HTTPS – A Secure Sockets Layer (SSL) certificate that is installed into the sites hosting environment makes sure that client data is transferred with a secure connection that is encrypted. A website receives a ranking boost on the Google search results page when customers browse safely.
New Google Page Experience Ranking Factors
Google will introduce core web vitals into the Google page experience signal as an addition to the old ranking factors. These core web vitals are real-world user-focused metrics that will quantify the key aspects of the user experience. They measure dimensions of online usability like interactivity, stability of content when it is loading, and load time. The core web vitals can be broken into the following metrics:
1. Loading – This will measure how long it takes for the largest content component. For example, a video, image, or contact form on the website page becomes visible to the user. Simply it measures how fast the web page loads.
2. Visual stability – Otherwise described as Cumulative Layout Shift, measures the extent of visual change to a page after the visitor begins to interact with it. The lower the score, the better the user experience.
3. Interactivity or First Input Delay – These measure how fast a user can interact with the web page in their browser. Website owners should keep their page codes lean by reducing third-party scripts to improve interactivity.
In sum, Google aims to look at how usable a website is and make sure that websites that rank high are not creating experiences that users do not like.