HOW TO TAKE ADVANTAGE OF VOICE SEARCHES IN YOUR E-COMMERCE

HOW TO TAKE ADVANTAGE OF VOICE SEARCHES IN YOUR E-COMMERCE
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Users all over the world are making the most of voice search technology which is swiftly changing the way they look for products or services they’d like to buy.

With Google and other technology behemoths coming out with new features or enhanced capabilities of virtual assistants like Siri, Cortana, Google Voice Search and Alexa, the time is not far when most or all of the enquiries for products or services will be asked via voice search. The use of spoken language to communicate with search engines, instead of using physical and tangible keyboards, is growing with the passage of every hour. And Google, the search engine giant, is taking the lead. 

The fact is, a whopping 58% of consumers have used the technology to find local business information in the last one year. According to various reports, voice commerce sales will cross the $40 billion mark by 2022 with 50pc of users using voice shopping in the same year. It hardly needs pointing out that the growth of online and mobile commerce is on a spike among retailers, with the chunk of online traffic coming from mobile phones. Integrating voice search in the mobile app is the ultimate way to boost the app experience, making the technology as the next big thing to look forward to.  

If you are looking to optimize your ecommerce for voice search, the following useful tips will help you do that. 

Write great product descriptions 

People have tended to follow the keyword metric that search engines like Google have come up with so aggressively. Therefore, someone looking to buy a new smartphone in, for example, Chicago won’t take pains to type the longish “Where can I find a smartphone outlet this afternoon in Chicago?” Instead, they are more likely to just write “Smartphone Chicago.” To stay relevant for voice search, you should ensure that you should get into the habit of writing short and natural product descriptions. This is the perfect method to know the tenor of your voice is natural and convincing to your audience. 

Write Your FAQ Page Efficiently

While FAQ pages lost their popularity with several companies until a few years ago, they are extremely important as the FAQ page is a perfect place for you to get started. When a user goes to a search engine on the lookout for solutions for a product and use voice-triggered searching, the question that they ask the search engine will be far closer in form to the questions registered on an FAQ page. Having this link between the way people ask questions when they are finding something using voice activation and the content on your site is an excellent method to fast-track yourself into a place where your page gets well optimized for the demands of modern search tools. 

Incorporate Voice Search into Your Website

Your ecommerce site ought to use voice search as a continuation of the search process that the users would have just experienced. Therefore, if your website contains a large number of products, then you must ensure you have a smooth-running, AI-driven voice search option in your search bar that will efficiently take your customers where they want to be in your site. This change is not only helpful and suitable given where your searchers are coming from, but it also puts your e-commerce business on a high pedestal, while giving the impression to your customers that you are indeed interested in offering them the best possible experience they can have.

There’s a fair possibility that, as you try to optimize the content for your own voice search systems, you unintentionally do the same job for the search engine searches that your customers will make. Although it might cost you a little more than you thought, it’s a great investment for the future. And the best way to do that is to integrate voice search on your site with all types of other elements like customer service, for example, where you can use a voice-triggered chatbot to handily and easily answer your customers’ questions and complaints. 

Use Long-Tail Keywords

Your ecommerce site gets optimized by the use of keywords that are an important part of running a successful business online. The keywords game, nevertheless, changes quite distinctly when it comes to enhancing for voice search. In most situations, keyword depth—or long-tail keywords—have a key role to play. For instance, a keyword may be ‘fittings’. A partly-successful long-tail keyword might then be ‘sanitary furnishings’, while a completely successful long-tail keyword would be ‘sanitary fittings in London.’ 

You can see from this example that by extending your keyword(s), you’re doing your best to create a situation in which a voice search, such as ‘Where can I find sanitary fittings in London?’ goes straight to your site. If you are trying badly to combine words that you think will give you the best voice-search results, you might find it difficult to have a website flush with excessively wordy and weird-sounding phrases, which might turn the customers away. So, a balance in the keyword combination is the key. 

Conclusion

One can hardly question the significance of voice search technology in today’s tech-driven world. It’s a form of search that adjusts technology directly to human beings, rather than doing things the other way around. Ignoring this important technology might put you in trouble, so it’s imperative to embrace it to be successful in the long run. 

Also Read: All you need to know about voice recognition

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