If you are a real estate agent in 2022 then there is no denying that Instagram holds a powerful place in your social media strategy. Whether you are an experienced agent or just entering the business, you came to the right place, because we are about to share some of the best tips for real estate Instagram promotion that will help you set up your account, build your audience, as well as plan your first Instagram posts.
1. Set up the perfect bio
Instagram bio is the first thing your visitors see when they find themselves on your profile. It is a place where you want to quickly and concisely explain who you are and what you do. Firstly, the most important information you have to include is your full name, as well as the name of your company.
Next, your bio should include your location, as well as your other social media links. Remember to make sure that somebody who has no idea who you are and is trying to decide whether to follow you or not, can within a couple of seconds acquire a positive impression about you and your line of work.
2. Plan your first posts
The second step you will want to do if you are setting up your Instagram profile from scratch is to plan out your first posts that need to adequately convey who you are and what you are all about. It is essentially like giving your future followers a snapshot of what they can expect when they decide to follow you.
Most importantly, you have to make sure your first posts are high-quality images, as well as high-value posts with good captions, filled with useful or interactive information that really showcases your potential. Do not hesitate to include both personal and business-related content, because what makes real estate businesses successful is real people and real relationships.
3. Build your audience
What better place to start building your audience than with your database? If you are starting from scratch, the first thing you have to do after setting up your profile and first posts is to connect with everybody who already knows you and trusts you. The best part is that you can easily add all your friends, family, business partners, as well as past and current clients automatically within the app, without the need to search for their profiles manually.
4. Grow your audience
In order to grow your audience and manage a successful business profile in the long run, you have to make sure to identify other businesses, content creators, and hashtags on Instagram that have alignment with your database, whether those mean similar interests or values. Moreover, make sure to interact with local businesses, bloggers, or content creators in order to increase your social media presence within your area.
5. Schedule your posts
Once users decide to follow your account, they will expect consistent content even on those days when you would rather stay offline. In order to keep them engaged, always make sure to schedule your posts in advance for the times when you are simply taking a break from social media.
With over a billion Instagram users worldwide, it is safe to say that you have to be where the eyes are. With the help of the previously listed promotion tips, Instagram can become your number one lead source in terms of conversion, the value of the clients, and even collaboration with other creators, making you or your business a valuable competitor in an ever-changing market.