An Email List consists of a business’s client contact information, which uses in sending out information about new products, details about services, and other sales promotions. Having an ever-growing email list is the objective of every business, be it a startup looking to bring in customers or an already established one.
The larger the list, the better chance the business has to increase its reach to potential new customers. Whether you try to use content upgrade examples from the internet or implement new sales strategies, growing your email list is a very beneficial thing for any business around the world. This can not only be beneficial for any business or organization, but it can benefit a person who is running their business from home and rely solely on the internet to gather new customers.
To grow your email list, you have to offer people ways to subscribe to either a newsletter or a service you are providing. Today we are going to segment with you 10 simple ways that you can use to grow your email list faster and bring in more customers and clients to your business. These 10 ways are listed as follows;
Sign Up Form On Your Website
Using the sign-up forms is an excellent way of attracting customers to subscribe to your business’s website. This gives the user countless opportunities to join your page and it gets harder for them to ignore you. You can implement sidebar popups to remind the user to join your mailing list in a way that is tantalizing for them and hard to ignore. You can also use floating bar popups as a way to show the website visitor that you have a specific promotion that they can avail by signing up for your email list. You can also use specific software to set up a time in which the popup shows so that the visitors do not get bothered by the popup showing up all the time.
Pop-Up When Exiting Page
Whenever people see something, they are not interested in they choose to exit the page. However, nowadays, you can implement specific techniques on your website that whenever the user hovers the mouse pointer on the exit button a popup usually shows that tells them to sign-up to the mailing list to avoid missing out on certain future promotions. It usually makes the visitor second-guess their decision to exit the webpage. By doing this you still have a 50 percent chance of bringing in a new subscriber, which is better than losing a one. Try this and you see at least an increase of 30 percent in your mailing list.
Collect Email Addresses On Event Sign-ups
Using an event is a great way to gather up email addresses to add to your mailing list and make it grow. However, when people intend to go to such events, they usually purchase tickets for them in advance. Whenever someone purchases a ticket online or in person, they asked to leave their contact information, which usually includes their email addresses. It is a great way to grow your mailing list. Not only will you be growing the size of your mailing list, but you also be adding revenue to your business through the sale of tickets. It is a win-win situation.
Collect Email Addresses On Events
When you host an event, you have a chance to meet different kinds of people. Some may be interested in your products; some may not be interested. However, for interested people, ask their contact information, which usually includes an email address, by giving out information about promotions and products and telling them they can avail even more discounts it these people sign up for your business’s daily newsletter. If money is not an issue for you, you can hold small events on a weekly or monthly bases. Due to this, your emailing list grows at an even faster rate. The more the people attend the events the more contact details you can gather.
Allow Use OF Mobile To Sign-up
You should be flexible enough to allow people to use their mobile phones to sign up for your mailing list. Every 7 out of 10 people own a cell phone nowadays, so why not take advantage of this fact. As a mobile phone is always at an arms reach, it can be very convenient for people to subscribe to your mailing list. The more comfortable you make it for people to reach you, the more people you have on your mailing list. Give it a try and you see that your mailing list grows at a faster rate than it was before.
Sign-up Form On Facebook Page
Using social media is a great way to attract interest from potential clients. Many businesses nowadays have their own standalone Facebook pages, which contain every detail about the business. So, don’t you think it is an excellent way of attracting customers to sign up for your mailing list? The way to go about it would be to post a sign-up form on your business’s Facebook page. You can either pay Facebook for sponsored posts or use other services that do it for you. Both ways help you bring customers to populate your mailing list.
Discounts And Promotions
Using discounts and promotions is a great way to attract interest, and signing up new clients to your business. You can do this; you’re your business’s website by using a pop-up to show deals and promotions that can be availed by signup up with you. By doing this, you able to attract interest from the website visitor and you have a higher chance of new people signing up for your mailing list. Give people an offer that they can not ignore and which is suitable for you from a business standpoint as well. However, the better the offer, the higher the chance you have of people signing up with you. Do give it a try.
Show Customer Referrals On Your Website
A referral is an excellent way of showing potential clients about your business’s legitimacy. People look for services that have been tried and tested before and are 100 percent trustworthy. A good idea would be to put up referrals from your past clients on the bottom of your website or you could post them on a stand-alone page on your website which would be even better for you. As the visitors see the referrals, it put their mind to ease and they opt to sign up to your mailing list to get more information about the services and products you offer. It is a good idea to post as many referrals as you can, but be limited to a maximum of ten, as you do not want referrals to overshadow other aspects of your website.
A Better And Faster Website
Having a perfectly designed website is one of the main reasons people be interested in signing up with you. Nobody wants to visit a website that is boring and bland. It should be attractive enough and fast enough that the visitor does not get bored with waiting for webpages to load. Also, a little eye candy will not as well. Try to do as much as you can to make your website faster. Many tools are accessible on the internet that helps you show the activity that happened on your website in the past few days and speed-related errors. The fact of the matter is that if a person doesn’t visit your website due to it being merely dull and clunky, you are not going to add any population to your mailing list.
Write A Good Newsletter
Subscriptions did for newsletters. You may have people subscribing to it, but if the quality of the newsletter is not up to par, your mailing list may end up shrinking instead of growing. The best way to keep your existing mailing list population would be to refresh your newsletter every week. The more interesting the newsletter will be, the more chance you have of keeping your existing mailing list and you will end up growing it at time passes by.
The Final Words
Everything boils down to the amount and quality of content business has on its website and the way they market it. A business can be the best at what they do, but if they do not communicate with the target audience appropriately, they bring in new customers. Also, it is a good idea to stay away from lead providers, as they often contain spam-ware which get you blacklisted. Today we have shared with you 10 ways which you can use to grow your mailing list. It is a good idea to give some of these a try.