Designing your business website may seem simple, but it can be tricky to get right — especially when you’re so close to your beloved business and what you do. Creating a business website needs a certain objectivity to ensure that all relevant information is included and the overall look and feel of the site is a positive one.
When it comes to business website design, consider implementing design tips that prioritize clear branding, intuitive navigation, and compelling content presentation to create a professional and engaging online presence that resonates with your target audience and drives success.
Here are seven design tips essential for a business website.
1. Include All Relevant Contact Information
If you’ve worked hard to have your target market consumer land on your business website, then you want to make sure that they know how to contact you. Or it may be that they have come to your business website with the specific purpose of finding your contact information because they are already convinced to make a sale with you.
Either way, you want to make sure everything is included on your website in a clear and accessible fashion.
Having your contact information display on every website page — as a footer, for example — is a good idea, as well as having a dedicated Contact page that users can easily find.
Your contact information should clearly display, at the very least:
- Telephone number
- Email address
2. Link the Color Scheme with Your Brand
You want your website to reflect you best, which means all design details should have your brand in mind. If your company has a specific color scheme — perhaps linked in with your business logo — you should try to have your website correspond with that. Visuals can easily allow the mind to link a website with a specific company and make it more memorable.
3. Make Sure the Tone of Voice is Suited to Your Brand
When designing your website, it isn’t just about the visuals. Everything included on your site should best fit with your brand, and that includes tone of voice. Whether it’s a tiny introductory piece of text or large content pieces, with everything you include, make sure the tone of voice fits your brand.
If your brand is highly informal and playful, for example, you don’t want a serious and highly formal tone of voice across your entire site.
4. Use the Services of a Professional Web Designer
One of the best ways to ensure that your website’s design is everything it needs to be is to seek the services of a web design company, such as a web designer Wolverhampton. A web design company will know how to make your website look aesthetically professional and incorporate it into good SEO practices to improve your business’s online presence.
5. Include a Variety of Media
Even if your website’s overall design and function are of the highest quality, you don’t want to fill it with chunks of text only. This can easily put consumers off from browsing through your site.
To break up your site’s design and provide more interesting content, be sure to include photos, embedded videos, or even infographics or anything that can give a visual and blocks of texts.
Not only is this great for the eye, but it can help with content creation and improving your marketing, too.
6. Check that Your Website is Compatible with Different Devices
Most consumers these days will browse the internet on their smartphone or smart device. That means that even if your business website looks amazing on a desktop computer, it won’t matter if it’s not working on a smart device.
Checking your website on all devices is essential to ensure your website’s design is compatible with all devices. It’s very easy for a consumer to be put off by a website that doesn’t load properly or looks askew on a different screen.
Therefore, when you’re thinking about your website design, be sure to also think about all devices’ design. Some businesses offer two versions of the main website for easier access: a desktop site and a mobile site.
7. Include Easy-to-Use Tabs
A final tip: easy-to-use tabs. Depending on your business, you may have a lot of website content (such as an online shop or an online catalog of what you do). You need to make sure that your website visitors can easily browse and avoid becoming overwhelmed by unorganized content.
Tab design is crucial for helping visitors find what they’re looking for, and good design should also mean that tabs load easily and are arranged appealingly. Especially when browsing on a mobile device with a smaller screen, extensive and packed tabs can become difficult to navigate, so you’ll want to factor for that.