5 Design Principles You Must Follow To Improve Your UX

UX Design

UX design means User Experience design—the one that can improve the experience of a user with your website or app. A website with UX design enhances usability, accessibility, and efficiency of user interaction. Simply put, UX design translates into a great user experience.

With improved user experience, visitors are likely to explore the website more and eventually turn into loyal customers. 

So, how to build a UX design?

Building a UX design requires you to imply your design process from the user’s viewpoint. It can be tricky as sometimes you need to resist your aesthetics. But one thing is for sure—a website or app with UX design is likely to get a competitive edge. 

All you need to work over the points given below while creating a UX design website.  

1. Set a Clear Hierarchy:

The good old rule of web designing is to keep elements in the order. However, it is often overlooked in order to highlight the aesthetics of a website. A visitor can end up with confusion and frustration on the site with a complicated hierarchy. 

Therefore, it is the basic yet most important rule of a UX design to keep in mind. 

First of all, make sure to keep the content or information in order throughout the page. For example, the navigation bar should include the main section if you open an app or website. The content of sub-categories will pop up when you hover or click on this bar, showing you more of the website. 

Secondly, make sure your visual hierarchy ensures an easy flowing design for users. The important content should be placed eminently. For example, you can use a large font to highlight your important message. Likewise, links and buttons can have different colors to capture attention.

2. Consider Your Target Audience:

UX means user experience. It all starts with people visiting your website. Therefore, your website should be created according to their interests, gender, and concerns. 

To achieve this, here are some things to consider while creating a UX design:

  • Who is your target audience? 
  • Their Age
  • Professions
  • Their Gender

How do you incorporate these points into your design? 

First of all, you can work over the typography of your website. For example, use big and bold font for a gym or fitness center to unleash a sense of strength. Thin and narrow lettering is ideal for a weight loss product company. Use big and bold font for your elderly audience for easy readability. 

3. Prefer Simple Language over Jargons:

Most of your users are not a designer, developer or tech expert. 

Therefore, the language should be easy to understand and close to their thoughts as well. Besides, your users are busy, on the run and multi-tasking, requiring you to use simple and snappier language. For example, use “Buy Now” instead of “Please Buy This Now” for your CTA button for shopping. However, if your site is aimed at professionals or B2B, you can use the technical vocabulary. The point is here that your website should speak the language of your target audience. 

4. Keep it Minimalist:

Many webpages are stacked with a lot of images, texts, and CTAs, making your visitors lost in the visual noise. Sometimes, it is exhaustive and frustrating for them to locate the important information throughout this visual clutter. 

The website should have only the necessary elements. For example, your landing page can feature the benefits or process along with one key CTA button. The rest of the information can be placed on other pages. 

5. Keep it Consistent:

Many websites use blue for the homepage, red for about us, and yellow for the product page. It is okay you unless you think about creating a brand identity.

If you are thinking about your brand identity, make sure to keep your brand colors and logo consistent throughout your website. For example, if your brand’s color is red, it can be repeated over the footer and the header of all webpages. This will help the audience recognize the color and logo of your brand as they explore the pages. 

Incorporating your web design with these UX principles will enhance your deliverables and ensure a great experience for your users.  What do you think? Do you think these tips are useful? Or you have your own tried and tested UX design tips? Share your thoughts by commenting below!

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Helen Wilson a marketing manager at Savah, a product that helps teams with an all-in-one platform for prototyping, design collaboration tools, and workflow.
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