How OptiMonk’s segmentation API returned stale audiences and the webhook replay + audience refresh I used to sync campaigns
Modern digital marketing thrives on personalization — users expect tailored content, and businesses rely on data-driven decision-making to deliver results. OptiMonk, a platform designed to boost on-site conversion rates with personalized popups and messages, has leaned into the segmentation trend. However, sometimes even a great tool can have its setbacks. This article dives into how […]



