Tag: Social proof in e-commerce

Social proof in e-commerce: the trust factor for online shops

It’s no secret that online shoppers consume as consciously and smartly as never before. Surveys show that consumers are better informed and rely on the opinions of other customers to make a decision. Today, 92 percent of consumers read online reviews and trust the “community” more than advertising. To restore confidence in e-commerce, social proofing […]

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