Growth marketers are constantly juggling data from multiple channels like Facebook Ads, Google Analytics, HubSpot, and LinkedIn. Managing this data across platforms can become chaotic without a reliable system. That’s where Google Sheets add-ons come into play — specifically tools built for importing, managing, and automating reporting data in one convenient location. By using these add-ons, marketers not only streamline operations but unlock the possibility of real-time analytics and deeper insight from their marketing efforts.
TL;DR
For growth marketers who rely on multiple channels, Google Sheets add-ons can save hours of manual reporting by automating data import and transformation. The top 5 tools — Supermetrics, Coupler.io, Power Tools, Remove Duplicates, and Sheetgo — each solve a unique problem from aggregation to cleansing to workflow automation. These tools help marketers build a centralized, live-reporting dashboard without coding. Read on to learn how each add-on supports faster decision-making and better campaign performance.
Why Use Google Sheets for Marketing Reporting?
Google Sheets offers flexibility, accessibility, and easy collaboration. Marketers often turn to it for quick custom dashboards, data analysis, and live reporting. But manually importing data or cleaning up spreadsheets can be time-consuming and error-prone. That’s where the right Google Sheets add-ons become invaluable.
Top 5 Google Sheets Add-Ons Growth Marketers Use to Automate Reporting
1. Supermetrics — The Gold Standard of Marketing Data Import
Supermetrics is one of the most widely used add-ons for marketers working across multiple advertising and analytics platforms. It connects Google Sheets directly with tools like Facebook Ads, Google Analytics, HubSpot, Instagram, Twitter Ads, and many more. Within a few clicks, users can select their data source, date range, metrics, and dimensions, and Supermetrics pulls this data into their Spreadsheet automatically—on demand or on set intervals.
- Key Features: Connects to over 70 platforms including Google Ads, Salesforce, Mailchimp
- Scheduled refreshes: Automate daily, weekly, or even hourly updates
- Customizable queries: Build specific data pulls based on KPIs
If you run multi-channel campaigns and are tired of manually exporting CSVs, Supermetrics is your first go-to tool.
2. Coupler.io — Flexible Importer for Web Apps and APIs
Coupler.io is a robust data automation platform that allows users to import data not only from marketing tools but also from CRMs, product analytics platforms, and databases. Its connectors reach beyond conventional marketing tools to include Jira, Airtable, Trello, and even Excel files stored on cloud platforms like OneDrive and Dropbox.
- Key Features: Set up automatic data flows from tools like HubSpot, Xero, and BigQuery
- Transform and filter data: Apply changes during import (e.g., column removal, date formatting)
- Scheduled automation: Control refresh frequency from hourly to weekly intervals
Coupler.io’s no-code import setup makes it ideal for growth marketers who value flexibility and clear transformation pipelines. It fills a niche where marketing workflows cross with operations and sales data.
3. Power Tools — Time-Saving Utilities for Spreadsheet Cleanups
Power Tools is not a data connector, but a suite of tools that help speed up data cleanup and formatting inside Google Sheets. Once the data is in your dashboard, Power Tools simplifies the boring stuff—removing extra spaces, splitting text, merging cells, or finding values with complex conditions.
- Key Features: Clean up imported data, apply formulas fast, and remove duplicates with logic
- Automation bundle: Batch edits across multiple ranges with one click
- Formula tools: Create, audit, and copy formulas more efficiently
For spreadsheet-heavy reporting, Power Tools is like having a Swiss-army knife in your Sheets arsenal. Especially useful for teams dealing with inconsistent data cleanliness.
4. Remove Duplicates — Precision Deduplication for Reports
Although Power Tools includes duplicate-removal options, Remove Duplicates by Ablebits deserves a mention for its precision. It’s particularly effective for large datasets where duplicates can significantly skew metrics or cause discrepancies in client reporting.
Remove Duplicates gives granular control over deduplication logic and extends beyond single-column matching. Whether you need to compare entire rows or partial fields, this add-on makes it simple and reliable.
- Key Features: Search within one or two columns, or across entire rows
- Backup mode: Option to save original sets for reversibility
- Automation ready: Can be part of scheduled workflows
If you’re working with imported lists of leads, campaign results, or transactions, this tool maintains data integrity so that reporting stays accurate.
5. Sheetgo — Workflow Automation from Sheet to Sheet
While the other tools focus on data import and cleanup, Sheetgo takes the next step by allowing users to build cloud-based workflows between spreadsheets. For teams working remotely or managing reporting across departments, Sheetgo synchronizes data between files in real-time.
- Create workflows: Connect multiple sheets with logic-based flows
- Visual data pipelines: Map how information flows from one report to another
- Scheduled transfers: Automatically push or pull data across files
Sheetgo is perfect for organizations with multiple owners of different tabs or sheets — think marketing, design, operations — and one central reporting document. It’s like Zapier, but for spreadsheets and database logic.
Combining Tools for Maximum Efficiency
Many growth marketing teams use these tools in sequence for maximum performance. For example:
- Start with Supermetrics to pull ad data into Sheet A.
- Use Coupler.io to bring in CRM and product data into Sheet B.
- Use Sheetgo to tie both Sheet A and Sheet B into a unified dashboard in Sheet C.
- Use Power Tools to reformat date columns or merge duplicate fields.
- Use Remove Duplicates before sharing final reports with leadership to ensure data integrity.
When automated correctly, this stack can reduce more than 80% of manual reporting tasks for performance marketing campaigns, freeing up time to focus on strategy, testing, and optimization.
Conclusion
The needs of today’s growth marketers go beyond static reports. They require actionable, up-to-date insights from multiple platforms, all tied together in a single workflow. Google Sheets, combined with the power of these five add-ons—Supermetrics, Coupler.io, Power Tools, Remove Duplicates, and Sheetgo—offer a robust toolkit for reporting automation, analytics synchronization, and cleaner datasets. By leveraging these tools, marketers can stay agile, data-driven, and focused on what really matters: growth.
FAQs
- Q: Is Supermetrics free to use?
A: Supermetrics offers a 14-day free trial. After that, it requires a subscription, with pricing based on the number of data sources and user seats. - Q: Can Coupler.io import data from custom APIs?
A: Yes, Coupler.io supports JSON-based custom API integration, allowing advanced users to pull unique datasets into Google Sheets. - Q: What’s the difference between Power Tools and Remove Duplicates?
A: Power Tools is a general utility suite for spreadsheet data operations, including some duplicate removal, while Remove Duplicates is more focused with deeper logic for large-scale deduplication workflows. - Q: Does Sheetgo work if source sheets are in different Google accounts?
A: Yes, as long as you have access to those sheets or folders, Sheetgo can build workflows across different Google Drives. - Q: Are these add-ons secure?
A: All five tools use encrypted connections and follow Google’s
