Running a real estate team without a solid CRM is like showing a house without a key. And for brokers and team leads, it’s not enough to just track leads and contacts—you need data. The kind that helps you grow your business, boost performance, and reward top agents. That’s where reporting comes in.
We’ve rounded up 10 real estate CRMs that offer not only great contact management but also powerful reporting tools to keep your team on track and your pipeline full.
1. Follow Up Boss
Follow Up Boss is built specifically for real estate teams. It’s clean, fast, and easy to use. But don’t let the simplicity fool you—its reporting features are deep.
- Track lead response times
- Compare agent performance
- Measure ROI on lead sources
If your agents live in their inboxes and phones, Follow Up Boss fits right in.
2. Real Geeks
Real Geeks is more than just a CRM—it’s a full lead generation platform. But brokers love it for its no-fluff reporting tools.
- Conversion rate reports
- Lead engagement scores
- Agent accountability tracking
It’s perfect for high-volume teams that need clarity fast.
3. kvCORE
kvCORE is one of the big players in the real estate CRM space, and for good reason. Its reporting dashboard gives team leads the insights they need in real-time.
- Customizable dashboards
- Marketing campaign metrics
- Lead performance by source and agent
It’s great for brokers who want to keep a finger on the pulse of everything, from macro to micro.
4. LionDesk
LionDesk makes it easy to communicate, track, and optimize. The system is user-friendly but still offers smart reports.
- Funnel tracking
- Text and email performance stats
- Call reporting for phone outreach
If you love automation but hate guessing if it’s working, LionDesk gives you the answer.
5. CINC (Commissions Inc)
CINC is popular with big teams who close hundreds of deals per year. Its reporting tools are laser-focused on conversion and ROI.
- Lead lifecycle reports
- Pipeline health by agent
- Detailed advertising analytics
Want to know where your budget is working hard—or hardly working? This one’s for you.
6. BoomTown
BoomTown is built for real estate pros who want marketing, CRM, and reporting all in one smooth experience. It’s sleek and seriously powerful.
- Agent productivity tracking
- Customized success reporting
- Campaign performance insights
BoomTown turns complex numbers into beautiful visuals that are easy to present during meetings.
7. Wise Agent
Wise Agent is a budget-friendly CRM with solid reporting muscle. It’s easy to learn and built for real estate professionals of all experience levels.
- Activity reports by date and agent
- Email open and click rates
- Pipeline summary reports
If you like simple but effective, Wise Agent checks the boxes.
8. Top Producer
Top Producer is one of the oldest names in real estate software. And its reporting suite is built with decades of experience behind it.
- Listing and closing reports
- Touchpoint tracking and performance
- Lead volume and quality summaries
For classic CRM users who love tried-and-true systems, Top Producer is like comfort food—with charts.
9. Agent Legend
Agent Legend is technically more of a follow-up automation platform. But its smart reporting tools earn it a spot on this list.
- Campaign success breakdowns
- Agent conversation tracking
- Message open, reply, and click rates
This one’s great for team leaders who focus on outreach and want to know who’s really following up.
10. RealtyJuggler
RealtyJuggler may not have the sleekest design, but when it comes to practical functionality, it delivers.
- Call and appointment reports
- Drip campaign performance
- Referral tracking metrics
It’s a no-frills option for brokers who care more about the data than the design.
Choosing the Right CRM with the Right Reports
So how do you pick the winner for your team?
Look for a CRM that gives you:
- Clear dashboards for fast insights
- Agent-level tracking to reward high performers
- Marketing ROI metrics that help you spend smart
Most CRMs offer free trials. Dive in, test the reports, and see what matches your leadership style. Some brokers prefer sleek visuals, others want spreadsheets and raw data. There’s a CRM for every flavor.
Final Thoughts
The right CRM doesn’t just track your contacts—it sharpens your strategy. Reporting tells you what’s working, what’s missing, and where to double down.
Whether you’re managing three agents or thirty, these ten CRMs can help you lead with confidence and close with clarity.
So pick your favorite, fire up the dashboard, and start unlocking the full power of your data. Your team—and your commissions—will thank you.
